What does your online and mobile presence say about your brand?
According to Google, 97% of consumers search the web for local information. And the latest mobile usage data reported in July 2015 by Smart Insights, mobile usage is significantly higher than desktop use at 51% vs. 42% respectively. If 65% smartphone usage and 34% tablet usage isn't a good indication of overall mobile opportunities, perhaps the 56% of mobile users who access apps, is an indicator of the mobile market's readiness for creating more choreographed experiences for consumers.
85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It's more important than ever to refine your video strategy to adjust to changing technology and available marketing techniques.
What's your plan?
Whatever it is, KenKay Marketing partners with you to refine or execute your plan. We focus on the "how" and "why" of mobile and other digital solutions to identify the best tools for the job - working with you to align your business objectives with the right marketing mix and existing budget.
Contact us now for a free evaluation. We'll help you identify your brand opportunities.
The Five "Musts" to creating great SEO content for your website as shared by Chris Celek during our Blab yesterday, October 27, 2015.
Live video streaming is on the rise! It's a great time to integrate media, leverage technology and engage with your community. (Peri)Scope it, blab about it then blog about it!
To live video stream or not live video stream...that is the real question of today. The answer or decision is truly based on what it is you're trying to accomplish. From there, it's as easy as click and shoot!
Establish a consistent brand message for internal communication even better than how it's echoed outward to your customers and target audience. Determine which communication channels are best for your brand and goals, then be consistent with your message. Easy enough, right?
With 64% of US adults having mobile devices, having an easy-on-the-eyes mobile presence has never been more important than it is today. And that importance will continue growing as technology evolves and as consumers further integrate their lives with their mobile devices.