Mobile apps are carefully choreographed experiences.
Mobile usage and app usage are on the rise. If 65% smartphone usage and 34% tablet usage isn't a good indication of overall mobile opportunities, perhaps the 56% of mobiles users who access apps, is an indicator of the mobile market's readiness for creating more choreographed experiences for consumers.
Do you have a plan?
If not, that's where KenKay Marketing partners with you. We focus on the "how" and "why" of mobile and other digital solutions to identify the best tools for the job - working with you to align your business objectives with the right marketing mix and existing budget.
Contact us now for a free evaluation. We'll help you identify your mobile opportunities.
In September, a tip a day will be posted on our Facebook page. "Like" us so you can view these daily and engage with others. Got your own tip? Great! Post it!!
How you market your brand is very similar to having a conversation. Think of your brand as you in the conversation, your audience the other person. If you are the only one talking, what's the reaction of the other person? Eyes glazed over, boredom and basically not paying attention, right? Right!
Creating and managing a marketing strategy can be fun and challenging. Try something new that helps achieve your goal. If it doesn't work, change it. Nothing is set in stone - work with the budget you've been given and have some fun along the way.
While Facebook has the capability to “check in”, Facebook developers are taking this a step further: GPS on all the time with intent to offer you incentives related to your “likes” and location. Oh, and so your friends can stalk you.
How different would the results of a Google search be from a Facebook search? I’m thinking, pretty different.
How we search today, whether Google, Yelp or Foursquare, will change with Facebook’s Graph Search (FGS). In fact, instead of adding another player to the game, I think this will be a game changer, or lifestyle changer. If we think about how the non-search engines have made strides in how we search on our mobile devices, FGS is going to change strides in the digital world in which we are so connected to communicating with friends, families and businesses – then personalize it.