Mobile technology has changed our behavior. How are you changing to meet the needs of this fast growing trend?
Whether increasing your customer base or driving loyalty, mobile is a critical piece of your overall marketing strategy.
As consumers, we're always on the go. In fact, mobile usage accounts for 21% of all online activity during Q1 2013, up 10% from Q1 2012 according to Monetate, a source showing survey response change in mobile over time.
How do you integrate this growing segment into your marketing strategy? That's where we come in. We focus on the "how" and "why" of mobile and other digital solutions to identify the best tools for the job - working with you to align with your business objectives and help you meet your goals.
In September, a tip a day will be posted on our Facebook page. "Like" us so you can view these daily and engage with others. Got your own tip? Great! Post it!!
How you market your brand is very similar to having a conversation. Think of your brand as you in the conversation, your audience the other person. If you are the only one talking, what's the reaction of the other person? Eyes glazed over, boredom and basically not paying attention, right? Right!
Creating and managing a marketing strategy can be fun and challenging. Try something new that helps achieve your goal. If it doesn't work, change it. Nothing is set in stone - work with the budget you've been given and have some fun along the way.
While Facebook has the capability to “check in”, Facebook developers are taking this a step further: GPS on all the time with intent to offer you incentives related to your “likes” and location. Oh, and so your friends can stalk you.
How different would the results of a Google search be from a Facebook search? I’m thinking, pretty different.
How we search today, whether Google, Yelp or Foursquare, will change with Facebook’s Graph Search (FGS). In fact, instead of adding another player to the game, I think this will be a game changer, or lifestyle changer. If we think about how the non-search engines have made strides in how we search on our mobile devices, FGS is going to change strides in the digital world in which we are so connected to communicating with friends, families and businesses – then personalize it.