There are 3 item(s) tagged with the keyword "media strategy".
Are you marketing your brand in the right places? A lot of small to medium businesses start a profile on a new site because everyone else is or perhaps because that's where they spend their time as an individual. But are those the best places to represent your business?
How often are you not sure what to do with your marketing budget? Or HOW to know what to do with your marketing budget?
Although it appears easy to market a brand with a Twitter profile and a Facebook page, there is so much more to it!
How often do you take a step back?
We often read about forging ahead with marketing our brand whether it's in mobile, with Facebook, or trying the latest and greatest (i.e. Yahoo! Axis). I often think about the fragmented, increasingly complex plethora of choices brands have.