Twitter, Periscope, LinkedIn, YouTube, Vine, Blab, Instagram, Pinterest, Website, Blogs, Facebook, Google....the list goes on and on and on....
Monitoring your brand is priority one! You want to make sure you know what's being said - and when - good and bad. The bad needs to be addressed on the same platform and with the same scrutiny (private or public) as soon as possible. The good has so many opportunities to helping you further develop your brand, product/service, and most importantly your customers.
Your brand's online activity is a direct correlation to identity. It also helps determine employees needed to post, engage and monitor your online activity.
The best way to manage your online reputation is to tell a comprehensive and honest story. Make sure if more than one person is posting information, the message consistency - and voice - are the same.
Download our "5 Tips for Managing Your Online Presence" here.
Be sure to keep in mind that online digital marketing is an opportunity to engage and nurture a relationship - new and existing. Keeping the dialog going helps identify you as a thought leader and provides a venue in which to differentiate yourself among others in your industry.