Market Evaluation

A Market Evaluation is analyzing your market space then identifying your ideal customer. "Market" is a term to reflect individuals in your space before analyzing and qualifying.

For example, a Heating & Air Conditioning Company in Cincinnati, OH would start with the city of Cincinnati (or a suburb) then determine additional criteria:

  1. Home owners
  2. Homes older than 5 years
  3. Household income $75,000+

Depending on the size of your company and your goals (increase existing customer interactions, expand customer base beyond its current geography, create a new service plan, etc.) will determine your market and target audience. Once identified, determining where you should spend time and marketing dollars is easier and helps with strategy development. 

Schedule time to discuss Market Analysis needs.