Marketing Strategy Development

Where to begin?! Developing your marketing strategy actually needs to start with your corporate strategy and goals. Without those, how would you know what your marketing goals should be - and a strategy to accomplish those goals? 

Developing a marketing strategy can be time consuming initially as there are various components that make up this living document. Here are 5 questions to get you started:

  1. What goal do you want to accomplish for your brand?
  2. What goal do you have set to accomplish for your product/service?
  3. Who is your target audience? If you don't know, how can you determine who they are?
  4. What experience do you want customers to have with your brand?
  5. How will you measure success?

There is a wide variety of research and analysis that needs to go into your overall company strategy (market analysis, consumer analysis, competitive analysis, marketing mix, distribution channels, etc.) which will help drive answers to the above and assist in the development of your marketing strategy. 

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